Internet Marketing

The maverick business insider newsletter is all maximizing your business for profit, taking time to enjoy life while doing it and returning a good portion to the community. That sounds good and fine but the unanswered question is, “Is this a valuable, can benefit product, or is it another hyped up product of no value like we seen here lately?”

Most are just a want-a-be’s trying to make some money selling pie-in-the-sky info products. I don’t know about you but I’ve had a belly full of that garbage. As I’m writing this article I get a spam email telling me that in seven minutes I can make $300. I’ll bet the spam artist sending that email doesn’t have the slightest idea what they are doing, just praying someone will buy their junk so they can buy supper.

The “Maverick Business Insider Newsletter” is a completely different animal. Online and Offline Business Maverick Yanick Silver is the person behind this newsletter. He’s the founder and the brains behind Maverick Business Adventures?. It’s a trilogy of breath taking adventures, business sessions and returning to society through charity and education to empower future entrepreneurs.

With a premium membership fee and ridged qualifications there’s only a minute, select group of top gun entrepreneurs who qualify to be part of this. But there is a much bigger group who yearn to what Maverick stands for (and the information revealed during our closed-door sessions).

Namely “Making more, having more fun and giving back more”.

That the whole purpose for creating the “Maverick Business Insider Newsletter”- To give those of us who are comfortable with the philosophy behind Maverick Business Adventures?, yet do not have the resources to pay the $15,000 or more per adventure that the elite club costs,to gain access to this exclusive information.

Yanick is a believer in backing up his talk with his money so he’s arranged for those who aspire to the Maverick Business Adventures? philosophy to get the first issue of the Maverick Business Insider Newsletter for free. Yes that right, for free. He just asks that you pay the shipping and handling charge.

They are not accepting subscriptions untill November 6,2008 - two days after the election. You can head on over to the site and go to this link and get put on the waiting list, or if your reading this after the 6th then head on over and get signed up for the “Maverick Business Insider Newsletter” now!

I can share with you now some bonuses that are available to the first responders.

* “The $15,000 Closed-Door Session” DVD. This is from the first Maverick Business Adventures? experience in Baja, Mexico, where Yanick got up and gave totally new information on “Instant Leverage Points in Your Business.”

These are little techniques and spots that allow you to create huge (and nearly instant) profit increases. To be there it would cost you over $15000 and this has never been available before now.

(To give you an idea of the quality information - here’s what Jesse James, media icon and $200M business owner said after hearing this presentation: “I was pretty surprised when I came down… I showed up to help them but they’re actually helping me…”)

* “34 Rules for Maverick Entrepreneurs” book and 2 CD-set Audio. After 300+ blog comments on Yanick blog about my ‘34 rules’ - He decided to enlarge these into a full blown book and nearly 1 ? hours of audio explaining the rules in depth.

* Plus a cool mindmap and fold-out “34 rules” poster.

That all comes as a bonus with the free first issue of the “Maverick Business Insider Newsletter.” All you need do is pay the reasonable shipping and handling charge.

Here’s what your in store for in the first issue of “Maverick Business Insider Newsletter” Yanic Interviews Mike Geary, who is selling $3M+ with just ONE ebook on Clickbank. What a remarkable story He has because he only started to get it all out 2 years ago and now embraces the Maverick Lifestyle. Mike works about 1 hour/day to run his ever expanding online empire — and during ski season, he is on the slopes every single day. Subscribers get a up close and personal no holds barred interview with the full transcript and the entire audio.

For me the best part is the no cost transcript because I can read and reread until I absorb it all and retrofit it to work in my business.

While your thinking about it click this link for “Maverick Business Insider Newsletter” where you will get more details and information.

Imagine being able to pick the brain of a top echelon business Maverick each month, being able to dissect every word and then being able to fit those tactics and ideas to your own business. Absolutely Priceless.

Ready?Click the link now for “Maverick Business Insider Newsletter” now! You remember the old saying “He who hesitates is …. You get the idea click the link now!

The Internet has changed our world forever. Information on any subject is available 24/7. There are very few restrictions on what people can put on the Internet which means there are many sites totally unsuitable for children. Unfortunately, there are also unscrupulous people in cyberspace who will happily take advantage of children.

To keep your children safe on the Net set some basic rules for them. Discuss these rules with your children and make sure they are totally clear about the rules and that the rules are non-negotiable (computer privileges can be suspended when rules are broken).

It may be necessary to make rules that are appropriate to the age of the child. For smaller children pin a copy of your family Internet rules near the computer. Discuss as a family, what sites you consider inappropriate and why. Article written by Internet Marketing

Supervision of computer usage is vital. Again, this may need to be altered to suit the age of the child, but even teenagers should have someone occasionally check the sites they choose to surf. If the computer is in their bedroom set time limits when it can be used and do random checks of what sites they are surfing.

Explain to children that they should never, under any circumstances, give out their name, age, address, phone number or any other personal details on the Internet. This is particularly true when visiting chat rooms. Also, children should never send their photo to anyone without their parents’ permission. If you suspect anyone is showing an interest in obtaining private information from your child, stop using the site in-question and report the issue to the site manager. There is usually a contact email address on the website (or you can contact your Internet Service Provider).

Be aware of whom your child is making friends with on-line; just as you would with any friend they make off line. If your child resents you monitoring their on-line chats give them a choice of having chats monitored occasionally or not being allowed to use chats at all. Emphasize you are doing it for their safety. Article written by Internet Marketing

Another option to enable children to surf the net safely is to install software which will filter what content your child can access on the Net. These generally work by preventing entry to sites whose names contain keywords that you put on a banned list. While these can be very useful in some instances, they can prevent older children viewing legitimate sites that they may need to access for homework.

You can also alter settings on your computer’s Internet Browser to prevent some sites from being accessed. Check with your Internet Service Provider to see if they may also offer some form of protection.

The Internet is a tool which when carefully used can be of great benefit. Our children have never known a world without the Internet and it’s up to each of us to ensure their safety in this exciting (and challenging) new technological world. Article written by Internet Marketing

The most common cause for sellers of online businesses to retain website business brokers with expertise in online businesses, is to aid in putting a value on their business opportunity. When calculating the actual value of an online business, the financial profit and loss statements will be the main focus for the appraisal. The determining factors that accentuate a higher or smaller multiple of the cash flow is calculated based on the baqsics that are exclusive to online opportunities. This primarily forms the justification for a prospective buyer to pay an average asking price or larger multiple of cash flow. The following list outlines what are considered applicable and valuable aspects of an online business opportunity:

Website For Sale

Domain URL – a strong one or two word domain name that is pertanent to the niche of the product or service will be the most valuable, especially those with dotcom suffixes. The name will be easy to trademark if it is small, clear and common.

Search Engine Positioning – websites with high natural rankings for the pertanent keywords relative to the business niche are going to be more expensive – especially those with good positioning in the three bigmost popular because of its prominence.

Actual Unique Visitor Traffic and Page Views – directly related to natural rankings monthly. Chiefly, which visitors are coming from PPC ads vs. visitors brought through unpaid sources. Other aspects to ponder are the countries of origin where the visitors are arriving from and the top ten to twentyfive referring websites.

The Age of The Website Business -the more longevity, the greater its stability and the more likely it will be measured as an authority website with better PR. It also allows extra historical information to spot opportunities and weaknesses.

Internet Businesses

Proprietary information and products - content is extremely important – unique content along with proprietary products, services or information all can establish a strategic edge.
Client Database – a significant customer base with a strong percentage of recurring billing or auto-ship structure will add to the appraisal.

Market Size, Upside Potential and Competitors – assessing how available the product or service is through conventional channels and how many product choices can determine stabilitystrength and future growth and income opportunities. How popular is the market, what the price ranges are, other competitors selling the similar products and their relative authority or competitive advantages or weaknesses will factor in to the appraisal.

Growing Trends – If sales, profits and visitors are trending positively or at least stable then the business is going to be more valuable than one moving south. Sales, profits and visitor improvement are the greatestsignificant effectors on the multiple applied to the annual net cash flow to arrive at the appraised market value. The average listing price presently is 2.5-3 times net annual cash flow. When a online business has very good growth 25-100+ %, a much better multiple – 3.25-5 can be applied to come up with a reasonable asking price.

Product Wholesalers – the quantity and quality of the suppliers and the contracts in place with them, as well as any barriers to entry established by them, will establish competitive value. In addition, all proprietary products or services that are unique to the online business can affect the appraisal.

Website Businesses

Inventory Element – if the business sells actual products that need to be shipped, does it demand inventory to be on hand or does it utilize a drop-shipping or fulfillment house to ship? This will decide the amount of resources needed to buy stock, evaluate if warehouse space is essential or if the online business can function from the home, as well as the amount of over-head it requires to run it. It also indicates the profit margins, amount of time needed to run the business and the timeliness of delivery.

Foundational aspects aside from the actual gross revenues and net cash flow will entice a suitor to make his best offer, sometimes well above the average market multiple because the online business has greater probability of establishing a greater return on investment than online businesses without them. Sellers with online businesses that have these aspects typically get at, or close to, the asking price for their businesses and occasionally even more when there are numerous buyers.

So, if you are a interested buyer looking for an onlinebusiness for sale, be careful to peruse these aspects closely if the P&L meet your criteria. Sellers should prepare as much information on these aspects as possible to present to the buyer so they can make a solid offer that is equitable to both parties.

Any Search Engine Optimization campaign that hopes to have a chance of success must meet the following two goals. When considering your company’s HR SEO Goals, make sure to look at the following:

1. Increase the number of highly qualified and targeted job seekers to your corporate career website.

2. Increase an employer’s brand, through obtaining high search engine rankings for pages that contain content related to the keyword strings that job seekers are using to search for jobs.

It seems like every day a new company is trying to get into the career site optimization business. Most of these vendors are selling the same product or service, something along the lines of “we will pull your jobs from your ATS, create a micro-site that optimizes those jobs, and then send the candidates to your ATS”.

While this approach does create optimized job pages for Google to find, the problem is that the neither of the two primary goals of the SEO campaign are met. This on its own will not lead to more job seekers applying for your open positions. No job seekers will find these pages- it’s not enough just to structure a page so that Google can see it, you have to actively get good quality sites to point to yours, as well- so no brand authority will be achieved.

Let’s take a look at why.

You need to have optimized pages for keyword phrases that job seekers are actually searching for. If no one is typing in “pediatric nurse jobs in Chicago, Illinois” into the Google, Yahoo, or MSN search box (they aren’t), then it doesn’t matter if you spent $10,000 or just $1 on optimizing that page. If no one is searching for that keyword phrase, there will be no job seekers applying for the jobs. When you use Google to search, how often do you go to page two of the results before you find what you’re looking for? Chances are, not very often- in fact, some research suggests that more than 85 percent of all traffic is driven by the first page of results. When you’re optimizing for a longer keyword string (say, 4 words or longer) if you’re not on the first page you are totally irrelevant, because even if you get 100% of the traffic for that particular string, 100% of 10 people is….10 people. That’s not going to drive traffic to your pages.

What DOES work, then?

First, you need to perform keyword research. This entails researching a list of potential keyword search strings, and developing a list of “keyword phrases” that your job seeker target audience is currently using to find your job openings. It’s only after you’ve done this research that you can begin working on designing a “landing page” for your jobs, specifically constructed to rank highly on Google and other search engines for the keyword strings your target audience is using. It’s important enough to stress again- the key to SEO is knowing what keyword phrases your jobseekers are using to look for jobs in the search engines. Only after you know that information can you start designing pages around targeted, highly relevant keyword strings. Once your page is optimized, the next step is to “submit” the page to the search engines.

It’s not a difficult process.

You can’t stop there, however. While the above steps will likely get you indexed in Google, it’s not going to be on page 1, and if it’s a competitive phrase you’re probably not going to be on page 2, 3, or 4 either! The most critical part of SEO is the final and most important step. It’s also the hardest, and most expensive process… that is marketing your career site. Without the proper marketing of your career site and landing pages, your pages are the same as everyone else’s. In order to be an “authority” (and therefore, in the top of the search engines) you need to have other, quality websites point to your pages.

To close, remember, there are 3 vital steps for successful SEO.

1. Conducting keyword research to figure out how to build your brand and drive traffic.

2. Design and create a web page optimized for those keywords.

3. Implementing a landing page marketing strategy to build credibility and authority to these new web pages.

Any HR Search Engine Optimization strategy that does not make use of all 3 of these aspects is destined to fail, and that failure will be measured by the distinct lack of new job seekers to your SEO micro site or career site.

What if you could have a software that helped you to track all your Google Adwords campaigns, website traffic and article marketing efforts so you could tell which keywords brought targeted prospects to your website? Traffic Generation with Affiliate Prophet.

Wouldn’t that be really neat? Tracking is very important to your online success. Instead of marketing blindly, you need to know where traffic is coming from especially with Google Adwords campaign.

You will lose a lot of money if you don’t manage your campaigns wisely through tracking.

Keeping a closer eye on your keyword conversion rate will help you to realize which keywords are working and which ones are not. Marketing has a lot to do with testing. However, the only way you can test the market is to have a resource that will help you to measure your efforts so that you focus on your marketing methods especially the ones that are bringing more traffic to your website.

This will allow you to tweak your web page copy by adding the keywords that are converting. You would also be able to extract or remove the keywords that are not converting from your Google Adwords campaign. Traffic Generation with Affiliate Prophet.

This is called performance marketing. If a keyword is not performing, then it affects your bottom line. You can use tracking software to test and pull your keywords in a narrower time increment. Armed with this key information will give you the edge over your competitors and make your ad campaigns more effective. You will be able to improve your ads or select the best keywords for your ad campaign.

Google Adwords does offer a free keyword tool that gives a lot of information that you can use to monitor your keywords and see what other competitors are paying for each keyword. However, this is not the only aspect of performance marketing. You want to know which keywords are profitable for your target market. It is better to know the exact keyword that brings a prospect to your web page.

There are many things to factor in with determining adword conversion so having software that can track your efforts is vital for generating sales and not just visitors to your website. When you are promoting a product, you need to have organized information and details that will give you enough leverage to make advertising decisions that will make you money.

Internet marketers who engage in tracking their marketing efforts do fair better than those who don’t. Affiliate Prophet software is a new tracking software that gives you the tools that you need to be profitable online.

It is a handy tool that increases conversion and sales and allows you to organize your marketing efforts. You can read more about the concept of Affiliate Prophet and how you can use it in your online business on my Affiliate Prophet blog here at Convert More Traffic with Affiliate Prophet.