Internet Marketing

What should website owners be doing to check you link exchanges and when should you be doing it? For those already operating a link exchange directory, my answer will no doubt frighten you! And if you want to know more about affordable website promotion services, just visit my site!

Personally, based on my link building experience with search engines, I honestly believe that you should be checking link exchanges every week! More often than this is probably counted as a little bit of overkill, but less often, especially by much, and you will certainly find that a lot of the web sites you thought you were exchanging links with have gone away.

On a weekly basis you should check that every site that you have agreed to link with is really still linking back to you. Any sites that have done the dirty on you and removed their links need checking. Email them to ask them to replace the link and if they don’t then you will have to remove them from your own link pages. It’s no SEO benefit to you to be linking to them from your directory, it may even hinder your efforts. This is why weekly links checks are important.

Whenever there is a Google page rank updatereported, have a look through the current page ranks of those sites linking to you and check that they all still have a page rank. Any that don’t have a current page rank will need further investigation.

It could just be a reason as simple as the links page is too new or unintentionally too well buried within the website to have a page rank. If it’s showing as cached in Google then it’s probably OKand there’s nothing untoward. But if a links page has been showing your link for a couple of months and it’s still not cached, then you need to check that you aren’t being tricked.

First, have a quick look around the site that you are linking with and make sure that you can find your way all the way from the home page to the links page. Then, have a quick nose at the robots.txt file - does that block their links directoryor any pages on the way? Lastly, take a look at the path of pages from the home page to the links directory. Does page rank suddenly vanishat a certain page? If so, check that page hasn’t been blocked or hiddensomewherealong the lines.

It’s also important when you are using a links directory tool to make sure that people haven’t changed their links listed on your site to inappropriate sites and that sites that you are linking to still exist, as sites that you are happy to link to. You don’t want to be thinking that you are proudly linking to a family friendly site only to find that someone has bought the when it has expired URL and put up an adult site!

So, on a weekly basis, be checking that your link backs still exist. Plus, every few monthsor less if you have the time, see which link back pages don’t have a Google page rank and investigate them. And if you are looking for more tips to how to make money with a blog, then don’t forget to check out the blog for more tips!

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