Internet Marketing

Site design and keyword choice can often get overlooked when we talk about SEO. Everyone wants to build their links, build their content, drive traffic and make sales. So do we, but without a good blueprint, your success is going to be limited. A good gameplan will allow you to construct your campaign properly. Even if you already have a site built, revisiting some of these basic ideas will let you to go back and fine tune things to work with a higher success ratio.

The first thing you need to do is come up with as many ideas as possible. Type in a word doc a list of keywords and keyword phrases. Go ahead and make as large of a list as you are able, but for this particular demo, I am going to use a sample list for one of my sites that revolves around creating a blog.

Now we will use an excellent tool to explore how to choose good keywords. This is a free tool that is fantastic and part of Google Adwords. It is the keyword tool, if you have not used it, you need to start. Search for “Google keyword tool” if you haven’t signed up for Adwords. If you do use Adwords, you can click on “tools” under campaign management, then choose “keyword tool”. It is a wonderful tool, and it is free.

Take your keyword list and paste it in the box marked “get keyword ideas”. For this excercise, I used free internet marketing. It may not be directly related, but it will be a good example to look at for what we are looking at. The tool will take a couple seconds while it is thinking, then spit out a list for you, potentially large. This list may look something like this (but much larger depending on how many keywords you use):

• strategic internet marketing
• internet marketing online
• global internet marketing
• internet marketing promotion
• internet marketing services

The great thing about this tool is that it allows you to see the frequency a term is searched for on Google. In addition, it shows you by a bar graph, how great the competition there is for that particular keyword. In this manner, you can get a decent guess of your search volume and how hard it should be to rank high for your chosen term. If you would like more info, please feel free to download our free seo report. This seo guide will walk you through the entire optimization process in baby steps. Not only that, it is completely free!