Internet Marketing

Traditional advertising comprises adverts in such areas as: newspapers and magazines, on television, letter drops to homes, billboards and hoardings in busy areas, on the outside of busses and wagons, on parking tickets, and or course Yellow Pages.

These can be pricey to produce and then update as business changes require, and so the increasing use of the internet and specific company web sites has brought about a different method that is a more maintainable option for a company to advertise its products or services.

A recent study by PricewaterhouseCoopers found that Online spend grew 4.6% to ?1.752bn in the first six months of 2009, while TV spend dropped by 16.1% to just over 1 ? billion. They then go on to classify the following sorts as online advertising; E-mail promotions, classified adverts, display ads and search marketing.

This shows that some companies are identifying some of the benefits of online marketing, perhaps on a cost outlay basis or perhaps because it can be easier to track the success of online advertising, e.g. by the number of site hits or email replies.

Most newspapers also have web sites where they can show news items and sites such as CNN and the BBC can show latest news from an assortment of sources. The use of RSS feeds for news can bring this directly to a person’s mobile phone that is web enabled. The knock-on effect here is that sales of newspapers have reduced and so fewer people are seeing printed adverts therefore their value to the advertiser is much lower.

Those companies who use Online Marketing as part of their business plan and want to have their web site optimised for search engine usage will want to be sure that the proportion of their marketing budget spent on this is bringing in business. So they will need to be positive that the search engine placement for their web site will be on page one of the organic results of an engine like Google when a user enters relevant keyword(s) in the search.

In order to make this a long-term part of the organisation’s sales volume it is essential that they use an ethical Search Engine Optimisation company for the work, otherwise they may not get the results they want. Or worse still, may get a good Search Engine Placement in the short term but then find themselves banned by the search engine company for using unethical or Black Hat methods.

There are lots of ethical Search Engine Optimisation companies who can give this service all are staffed by a teams of ethical associates who have improved the web sites of many clients so that their search engine listing in on page one long term. They will not pledge to get a client onto the first slot as this is not always possible depending on the competition.